Author Archives: Yasmin Khan

About Yasmin Khan

Yasmin Khan is the former International Sales Director for Inamed Aesthetics a division of Allergan Corp. She has spent 20 years in the medical aeshetic industry as a top executive responsible for global sales of Dermal Filler products and Breast Implants. She is the author of Simple Steps to Building Million Dollar Cosmetic Practices and Simple Steps to Building Successful Cosmetic Practices. CEO of KT Training, KT Solutions and KT Marketing.

Cost Effective Marketing Solutions for Cosmetic Clinics

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Marketing is a complex discipline and requires years of experience and lots of failures in a particular industry before the marketer can develop a marketing strategy which will ensure premium pricing and long term sustainability for the business. KT Solutions has over 20 years experience in medical aesthetics marketing and we plan to share some or our quick fix marketing solutions we have used for our past clients.

Free Cosmetic Business Webinar created by Yasmin Khan

Cosmetic Business Course

This two-hour boot camp session will provide fresh ideas on ways to push the business to a new level. We will review the topics below and we will provide quick and affordable solutions, which will generate a high rate of return for your time.

Topics include:

  • Expenditure on Enhancement Services.
  • How much Do UK Women Spend on Aesthetics Services?
  • What are the three main objective metrics to measure a successful practice?
  • How to revive dormant patients
  • Frequent user program
  • Refer a friend program
  • Payment Options
  • Selling programs and packages
  • Re-evaluate your treatment portfolio
  • Reaching the market
  • System and processes
  • Outperform your competitors with creative marketing strategies and tactics

Subscribe to this post at the foot of the page and I will send you updates about the registration process, date and time for this web seminar.

Yasmin Khan KT Solutions

KT Training and KT Solutions have created a collection of online webinars which will be starting in December 2013.

Information on each course will be available soon.

Stay connected on the KT social networks for updates and please feel free to like or send this information to any colleagues or friends who may benefit from these courses.

Medical Aesthetics Business Webinars | Yasmin Khan

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Yasmin Khan KT SolutionsIn 2010 I wrote an article which was published in Cosmetic News titled “Beat the credit crunch by improving internal efficiencies”.

A well organised clinic with robust systems and processes will out perform competitors and reduce the wastage of time and resources.

I will be providing a free webinar which will be focused on this area. To receive notification of when this course will be available please subscribe to this post or add KT Training to your social networks(Twitter/Facebook). When the date and time is confirmed this blog and the social networks will be updated, the first 50 registration requests will be enrolled on this webinar.

For more information about this webinar please visit http://news.k-tsolutions.com/ you can also download Beat the credit crunch by improving internal efficiencies plus other articles and cosmetic resources on the KT Solutions web or social networks.

Medical Aesthetics

 

 

Creating a Cosmetic Business-Planning

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Creating a Cosmetic Business

Reality business shows such as Dragon Den and the Apprentice have gained a large fan base due to the entertainment factor. However there is a stronger message being presented by both Lord Sugar and the Dragons to candidates who are asking for investment in their businesses. The message is you need to have a defined, clear business plan and strategy before any entrepreneur will invest in your business, regardless of your education and professional background. It does not matter if you have achieved success in another business since what is important is you have a thorough plan for the proposed business. A good plan will summarize the business concept and provide quantitative data to justify the business concept. The quantitative data is mandatory to show demand for the proposed service or product. The plan needs to provide detail instructions on how the business will achieve its financial objectives for year 1 and a strategic plan for the next five years since very few entrepreneurs wants to give money to a new business which might fail in year two. The candidate Neil from the apprentice performed excellent winning every task as project manager, however when asked for his business plan, he failed miserably. He had an idea but did not engage in market research to identify if the business idea was credible.

Apprentice Cosmetic Business Plan

On a good note, Leah who trained with KT Training and who is known for its business training to doctors, did have a business plan. She identified that the market was growing and she also identified that the return on investment was far greater than selling cupcakes on line. Well done Lea!!!! In a previous apprentice show there was a surgeon who did not make it through and similar to Neil, he felt he could make any business a success. Lord Sugar felt differently.

Banks, venture capitalists and entrepreneurs are looking for young entrepreneurs wanting funds to develop businesses in growth industries. Medical aesthetics is the fastest growing industry in the world and many doctors have the ability to raise funds from the private financial market however it is not your doctor credentials that will sell your business idea but your very comprehensive business plan showing you know how to manage the business for long term success.

Creating a Cosmetic Business Plan for Doctors

If you have a business idea, wish to assess the market demand and to create a comprehensive business plan, you can contact KT Solutions at [email protected] or call us on 01793 323786 to speak to a business consultant.
Yasmin is the author of Simple Steps to Building Successful Cosmetic Practices and a Consultant for KT Solutions.

Medical Aesthetics

How do Chemical Peels, Dermaroller and Skin Care Contribute to Facial Aesthetics?

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Understanding Skin Rejuvenation Treatments

The skin

Basal/Keratin cells are created by stem cells at the dermal epidermal junction.

The process of the basal cells moving upwards is call keratinization.

Of the basal layer, 10% of cells are stem cells, 50% are amplifying cells, and 40% are postmitotic cells. The postmitotic cells continuously move upwards through the epidermal layers until they reach the stratum cornium where the cells contain no nucleus and will exfoliate as new postmitotic cells reach the stratum cornium. With ageing this process is compromised with lesser migration of postmitotic cells resulting in a buildup of dead cells in the stratum cornium. A thick stratum cornium will make the skin greasy, dull, lifeless, and lacklustre.

Improving the skin.
How do chemical peels, microdermabrasion, derma roller and skin care contribute towards skin health and skin attractiveness.

The answer is normally stem cells are slowly dividing cells and with age these cells divide even slower but under certain conditions such as wound healing they divide faster. Chemical peels, mesotherapy and dermaroller treatments injure the skin. Therefore these procedures contribute to increased cellular activity at the basal layer which leads to increased cellular turnover resulting in a uniform stratum cornium, thicker epidermis, and increased fibroblast activity at the basal layer. Chemical peels especially TCA peels can dramatically improve damaged skin due to lifestyle issue. The intensive exfoliation of the epidermal layers will improve the elasiticity, texture, and clearness of the skin.

Dermaroller Micro Needling

Dermaroller treatments simply injure the skin resulting in massive cellular activity which dramatically resolves numerous skin problems like scar marks, sun damaged skin, fine lines and more.

Mesotherapy
Mesotherapy has a dual action since the needle punctures injure the skin and at the same time the clinician is injecting nutrients and hyaluronic acid into the mesoderm. The results are amazing.

Skin Care Courses and Packages

The correct skin care package can do wonders for young and mature clients. A good skin care package designed by a specialist will always include glycolic to enhance cellular function combined with anti-oxidants for protection and nutrition for skin repair. A bespoke skin management package used daily will protect and improve the skin continuously.

Given a choice, most clients would prefer to engage in a program that preserves their natural beauty rather than wait for folds and lines to appear.

Chemical Peels and Skin Care Courses

This course is a 1 day training course with pre-course study material. The skin care element of the course covers medical grade skin care products.

This course will teach you two of the most effective medical grade peel systems the Neostrata(AHA Peels) and Skintech (Easy TCA).The chemical peel training and skin care courses have complimentary online courses which cover skin anatomy, peeling agents, peel applications, skin care protocols, ingredients and more.

Dermaroller Courses

Micro needling courses cover facial rejuvenation, stretch marks and scar revision.

KT Training provide recognised training and certification for all the skin rejuvenation treatments in this post.

Please feel free to like or tweet this post.

For a course prospectus contact.


25 reasons why Dermatologists should add cosmetic medicine as part of his/her skill set

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Medical Aesthetics for Dermatologists

In my book “Simple Steps to Building Successful Cosmetic Practices” I failed to emphasize the significant contribution dermatologists can make to this new and evolving industry.

Botox training and cosmetic procedure courses for Dermatologists.

I will list the benefits for any dermatologists

1) Your business life and your personal life will benefit.

2) If you are an NHS consultant dermatologist or a locum dermatologist, the facial aesthetic division will be your own business and you can work at your own pace. The average profitability to the practice is approximately £500/hour net for Botox and Dermal Filler treatments. Approximately £500/ TCA Peels.

3) There is a large ethnic population in the UK with skin imperfections as their major concern. This opens up a competitive advantage for dermatologists for this target market.

4) Your specialist expertise in skin will give you the competitive advantage. Great skin will enhance a person’s beauty for life.

5) You independence is not restricted by a governing body and your success and achievement are dependent on your capabilities and experience in dermatology.

6) Your relationship between you and your patients is different since they value you for your work and the time you spend with them.

7) You will attract a better quality of patient base which will enhance your private work allowing you to grow your private business.

8)) Non-Surgical Treatments can be combined with other medical procedures such as hormonal therapies, weight management, bio identical hormone therapy, and depression, to provide a more holistic service.

A dermatologists transferable skills are ideal for non-surgical medicine.

9) The top earners in this industry are dermatologists since skin health is an essential component to maintaining a youthful appearance.

10) Skin Health combined with a comprehensive cosmeceutical skin care program is an untapped market that can double the profitability of a non surgical practice.

11) The market for Skin Health services is ten times larger than the Botox and Dermal Filler Market hence more opportunity for a profitable and sustainable business.

12) Due to the long delay in seeing a consultant dermatologist, patient are seeking private beauty specialist for skin solutions. This is a missed opportunity for the dermatology industry.

13) Cosmetic Dermatology services are in demand and can feed the Botox and Dermal Filler Division without any marketing expenditures.

You can transition your Clinical Dermatologist status into an anti-ageing specialist.

14) Very few non-surgical cosmetic practice includes the individual skin as part of a of the facial assessment creating imprecise treatment recommendations.

15) The low start-up cost of the non-surgical industry makes it competitive but this is the ideal industry for Dermatologists to carve out a private division without breaking the bank.

16) You can expand the facial aesthetic division and have others do the work for you even when you are on vacation, a privilege available only to few.

Business and Start up Support are provided

17) KT Training provides a series of support mechanism to assist our candidates to a fast and efficient start up program.

18) Our Free Skin Health on- line training gives you a competitive advantage.

19) KT Training and Ms. Yasmin Khan has invested over 10 years of research in identifying the best range of Glycolic, TCA and Ethnic Skin Peels. Our knowledge in cosmeceuticals are also superior. Cosmetic Dermatology Training combined with effective cosmeceutical skin care and other skin treatments produces quick and predictable results creating happy and loyal customers.

20) Clinician mentoring, free e Learning, free on line business start-up training and free marketing training are available before and after the training. These services are sold to non KT Training candidates.

21) Our forum and Books offer new and innovative information to make you stand out.

22) Our Marketing and Consulting division provides free start up advice to differentiate our candidates from other trainees.

23) Our future e-learning modules on a range of subjects including: anatomy, consulting skills, benchmarking, packaging your company, relationship marketing, and much more will be available to our candidates by the end of 2012.

24) KT Training is the only training company that delivers business expertise from a successful and credible leader who has contributed to shape the medical aesthetic industry on a global level. The company hires medical specialists in all areas of expertise and its owner deliver the business solutions.

25)We are a training company not a cosmetic clinic that runs training.

The foundation botox training and dermal fillers courses are held every month in London and the Southwest.

Are you considering a career in aesthetic medicine?

Then you should request the training and introduction to the medical aesthetics business information pack to ensure you understand this very unique business.