Author Archives: Yasmin Khan

About Yasmin Khan

Yasmin Khan is the former International Sales Director for Inamed Aesthetics a division of Allergan Corp. She has spent 20 years in the medical aeshetic industry as a top executive responsible for global sales of Dermal Filler products and Breast Implants. She is the author of Simple Steps to Building Million Dollar Cosmetic Practices and Simple Steps to Building Successful Cosmetic Practices. CEO of KT Training, KT Solutions and KT Marketing.

20 reasons why General Practioners should add cosmetic medicine as part of their skill set

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Medical Aesthetics Courses

The reasons why Medical Doctors and GPs should attend cosmetic courses such as botox training and dermal fillers courses.

In my book “Simple Steps to Building Successful Cosmetic Practices” I explained in detail why UK’s General Practitioners should add medical aesthetics to their skill sets.

I will recap the benefits of completing cosmetic training and starting a cosmetic practice for you.

 

1) Your business life and your personal life will benefit.

2) If you are an NHS GP or Doctor the facial aesthetic division will be your own business and you can work at your own pace. The average profitability to the practice is approximately £500/hour net for Botox and Dermal Filler treatments. You only have to treat 3 patients to achieve this level of profitability.

3) Your independence and artistic abilities are not restricted by a governing body and your success and achievement are dependent on your desire to succeed.

4) Your relationship between you and your patients is different since they value you for your work and the time you spend with them.

5) You will attract a better quality of patient base which will enhance your private work allowing you to grow your private business.

6) Non-Surgical Treatments can be combined with other medical procedures such as hormonal therapies, weight management, bio identical hormone therapy, and depression, to provide a more holistic service.

A Medical Doctors transferable skills are ideal for non-surgical medicine.

07) GP training is ideal for medical aesthetics since medical aesthetic is multi-disciplinary and the ability to think laterally is necessary to develop accurate treatment programs. Specialists then to be more uni dimensional in their approach.

08) Your communication and interpersonal skills are superior relative to other specialists

09) Your injecting ability is superior so you work faster earning more profit/hr.

You can transition your GP status into an anti-ageing specialist

10) Very few if any non-surgical cosmetic practice includes the individual’s health and lifestyle as part of a rejuvenation assessment resulting in incorrect treatment plans and poor end results.

11) The low start-up cost of the non-surgical industry makes it competitive but this is the ideal industry for GPs to carve out a private division without breaking the bank.

12) You can expand the facial aesthetic division and have others do the work for you even when you are on vacation, a privilege available only to few.

13) You will attract new facial aesthetic patients who can be converted to private medical patients who demand a better relationship with their physician.

Business and Start up Support are provided

14) KT Training provides a series of support mechanism to assist our candidates to a fast and efficient start up program.

15) Clinician mentoring, free eLearning, free on line business start-up training and free marketing training are available before and after the training. These services are sold to other non KT Training candidates.

16) Our forum and Books offer new and innovative information to make you stand out.

17) Our Marketing and Consulting division provides free start up advice to differentiate our candidates from other trainees.

18) Our future e-learning modules on a range of subjects including: anatomy, consulting skills, benchmarking, creating your company’s image, relationship marketing, and much more will be available to our candidates by the end of 2012.

19) KT Training is the only training company that delivers business expertise from a successful and credible leader who has contributed to shape the medical aesthetic industry on a global level. The company hires medical specialists in all areas of expertise and its owner deliver the business solutions.

20) The company does not compete with its trainees.

KT Training have wide range of cosmetic courses for Doctors including Botox training, dermal filler courses, skin peels, and advance cosmetic courses for Doctors.

 

 

 

to book a course, or for more details contact us or visit our cosmetic courses for medical doctors<< web site professionals.

 

The Benefits of Chemical Peels, Dermaroller and Mesotherapy

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Improving the Skin-Facial Rejuvenation with Skin Peels, Dermaroller and Mesotherapy.

Understanding the skin and the benefits of adding these cosmetic skin care treatments to your clinic.

Of the basal layer, 10% of cells are stem cells, 50% are amplifying cells, and 40% are postmitotic cells. The postmitotic cells continuously move upwards through the epidermal layers until they reach the stratum cornium where the cells contain no nucleus and will exfoliate as new postmitotic cells reach the stratum cornium. With ageing this process is compromised with lesser migration of postmitotic cells resulting in a buildup of dead cells in the stratum cornium. A thick stratum cornium will make the skin greasy, dull, lifeless, and lacklustre. When the skin is compromised, the effects of Botox or Botox and Dermal Fillers is less dramatic since the canvas of the face is flawed. Therefore skin health should be a part of the repertoire of all medical aesthetic practitioners.

 

 

 

 

 

 

 

 

How do chemical peel, mesotherapy , dermaroller and skin care contribute towards skin health and skin attractiveness

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The answer is normally stem cells are slowly dividing cells and with age these cells divide even slower but under certain conditions such as wound healing they divide faster. Chemical peels, mesotherapy and derma roller treatments injure the skin. Therefore these procedures contribute to increased cellular activity at the basal layer which leads to increased cellular turnover resulting in a uniform stratum cornium, thicker epidermis, and increased fibroblast activity at the basal layer. Chemical peels especially TCA peels can dramatically improve damaged skin due to lifestyle issue. The intensive exfoliation of the epidermal layers will improve the elasticity, texture, and clearness of the skin.

Dermaroller treatments simply injure the skin resulting in massive cellular activity which dramatically resolves numerous skin problems like scar marks, sun damaged skin, fine lines and more.

Mesotherapy has a dual action since the needle punctures injure the skin and at the same time the clinician is injecting nutrients and hyaluronic acid into the mesoderm.

The results are amazing since an ageing skin needs Hyaluronic Acid in the dermis to maintain its suppleness and hydration.

 

Identifying the best skin care treatments for your patient.

The correct skin care package can do wonders for young and mature clients. A good skin care course/package designed by a specialist will always include glycolics to enhance cellular function combined with anti-oxidants for protection and nutrition for skin repair. A bespoke skin management package used daily will protect and improve the skin continuously.

Given a choice, most clients will prefer to engage in a program that preserves their natural beauty rather than wait for folds and lines to appear creating the need for high priced quick fix procedures which does not deliver optimum solutions since these treatments will provide improvements but not to the extent if combined with a skin health program. The objective of this industry is to improve the appearance of the individual and chemical peels, derma oller and mesotherapy are less expensive, improve the entire face, improves hands and neck areas, and the treatments make patients happy due to the cost and outstanding results. There is never a complaint.

The Skin Care and Chemical Peels courses are held in London and the Southwest.The 1 day course covers a range of chemical peel systems.

You can also download a chemical peels and skin care article by Dr Sotirios from the KT Training facebook page.

 

 

24 reasons why dentists should add cosmetic medicine as part of their skill set.

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Botox courses, dermal fillers training and Dentists in Aesthetic Medicine

24 reasons why dentists should add cosmetic medicine as part of their skill set

In my book “Simple Steps to Building Successful Cosmetic Practices” I explained in detail why dentist should add medical aesthetic procedures in their practice.

I will recap the benefits for you

1) Your business life and your business will benefit.

2) If you are an NHS dentist, the facial aesthetic division is your own business and you can work at your own pace. The average profitability to the practice is approximately £500/hour net treating only 3 patients in the hour.

3) You artistic abilities are not restricted by a governing body and you can use the correct product for the appropriate treatments enabling you to control the quality of your work.

4) Your patients will value you more and see you as an artist rather than a technician.

5) You will attract a better quality of patient base which will enhance your private dentistry clinic.

6) The botox treatment can complement your dentistry work by addressing the gummy smile, TMJ and to enhance patient’s lower face after an intensive dentistry makeover.

7) By assessing the patient holistically, you will automatically be appreciated as an expert rather than a technician.

8) Botox Treatments can be scheduled around the patient regular dental hygiene treatment since timing of regular treatments is similar.

9) You have a ready made data base to work from which few specialties possess

Your transferable skills are superior to most specialties.

10) Your assessment of the lower face will be superior since the teeth will be included as part of the assessment and the recommendation will be far superior to those without dentistry knowledge.

11) You are superior in delivering anaesthetic treatment to the mouth and face due to the fact that you work with the face continuously.

12) Your injecting ability is superior so you work faster earning more profit/hr.

13) You are more advance in lip enhancement procedure due to your advance lower face diagnostic abilities.

14) You appreciate and understand facial balance and proportionality far greater than other specialties.

You can transition your dental practice into a facial aesthetic specialist centre

15)Very few if any non-dentist non-surgical cosmetic practice include the smile and teeth as part of a rejuvenation program resulting in incorrect treatment plans and poor end results.

16) You have a practice unlike most medical professionals which dramatically reduces the start-up cost of creating a new division.

17) The low start-up cost and a data base give dentists a significant advantage and guarantees success.

18) You can expand the facial division and have others do the work for you even when you are on vacation, a privilege most medical professionals do not have.

19) You will attract new facial aesthetic patients who can be converted to private dental patients increasing the revenue base of the total organization.

Business and Start up Support are provided

20) KT Training provides a series of support mechanism to assist our candidates to a fast and efficient start up program.

21) Clinician mentoring, free e Learning, free on line business start-up training and free marketing training are available before and after the training.

22) Our forum and Books offer new and innovative information to make you stand out.

23) Our Marketing and Consulting division provides free start up advice to differentiate our candidates from other trainees.

24) Our future e-learning modules on a range of subjects including: anatomy, consulting skills, benchmarking, packaging your company, relationship marketing, and much more will be available to our candidates

KT Training courses include foundation Botox training, dermal fillers, chemical peel, and advanced master class in London, High Wycombe, and Wiltshire.

We can also arrange training for small groups at your dental practice.

 

Is Marketing Important For My Success in Medical Aesthetics.

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Yasmin Khan author “Simple Steps to Building Successful Cosmetic Practices”

The five cosmetic marketing activities discussed so far are necessary activities if one has the desire to establish a successful and sustainable business in an industry that is competitive and is easy to enter. Also most clinic owners are weak in marketing and by not investing time and money into research, market analysis, segmentation, buyer behaviour and competition, the initial business structure is weak and vulnerable to the many competitors who are entering on a weekly basis.

Marketing for the Cosmetic Business

The intellectual resource gained from the research or five activities mentioned in previous marketing articles is necessary to complete the next five activities and they are:

Market Planning (Mission Setting Objectives Vision Planning Process)It is very difficult to determine your mission and visualize your concept if you have no idea of the market and its needs and desires. Most clinics provide a list of services which they are hoping the small elective cosmetic base will like. This is a clear sign of a weak business and I pick it this up very quickly when evaluating competitors. A competitor’s website and brochure will provide me with all the information I need to evaluate the weakness of the business.

Branding –(Brand Names-Brand Building- - Brand Promotion) Most people believe that branding is your design concept and logo. This is called the brand concept and the confusion by medical professionals of what exactly branding is has left them vulnerable to predator designers who are promising to make a business successful through design. Companies with a bad reputation will still have a bad reputation regardless of the brand image. A brand is developed over time by the leaders and the employees of the company through their commitment to deliver their vision. If the visionary is greedy, the culture will be greedy and the brand will be known for this. I experienced this with two very successful medical professionals who undelivered to their private patients believing that their brand image was enough to create loyal customers. Today, they are both bankrupt and so are a hundred other medical aesthetic business.

Pricing: Pricing strategy is overlooked by the medical arena and the lack of experience in this area of business is commoditizing the non surgical industry. Today,hair stylist are commanding a better return on investment for their time.

Promotion: Most clinicians go straight to this activity without any preparation believing that the client will act and behave like a patient on the NHS. There are only a few clients wanting to pay premium price for enhancement treatment so what you say, your branding, your consultation skills and your positioning will determine your success to draw the client in and to keep them returning.

Distribution: Distribution Channels are your locations where you provide your service. It can be one location or multiple locations. Most clinicians tend to aspire to be in a rich area or on a prestigious medical street but I think it is better to choose your locations based on convenience, parking, traffic, accessibility to tube and train station etc…..

In summary, marketing is a complex subject not limited to advertising. It is the least of the marketing executive concerns and the marketer know fully well that the accuracy of the advertising message must be accurate to pull the customer in and accuracy can only be achieved with preparation and planning before the business open its door.

The CPD approved Introduction to Medical Aesthetics and Starting a Cosmetic Clinic is a cosmetic business e-learning course provided free to all candidates attending the foundation botox training courses, this course will help attendees to understand the medical aesthetics business and provide a guide to starting their cosmetic practice.

In the next part of this article Yasmin reviews one of the options presently available which is providing cosmetic treatments in a beauty or health spa and the marketing benefits of this cosmetic business model for new cosmetic clinicians on completion of their cosmetic training courses.

Creating a sustainable Medical Aesthetic Clinic within the Salon Business Model

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Cosmetic Salon Business and Medical Aesthetics Marketing

Part 3 Medical and Aesthetic Marketing by Yasmin Khan

Continuing on from my last blog , I left off by saying that the salon environment can be a profitable business option but to be successful in medical aesthetics with this business structure still requires assistance from the clinician if the relationship is to be long term and sustainable. New entrants into the medical aesthetic market are much more aggressive leaving the salon type business exposed to new competitors who may offer the salon owner a much more profitable split or competing clinicians may provide more services and are willing to assist the salon owner with marketing type activities.

If you are in a salon type business and wanted to protect your future, you may want to discuss a legal joint venture agreement with the owner to safeguard your future and your commitment in time and effort to grow your business within the salon environment. If you are a Botox and Dermal Filler clinician you may wish to improve your skill sets and offer more services to the clients making yourself irreplaceable . In my book, I spoke of different programs such as referral programs which you can develop make the clients committed to your business. You have to make yourself irreplaceable to safeguard your business.

The various options for starting a cosmetic practice and marketing are covered in the complimentary e-learning course that is available to all attendees of the KT Training botox course. All cosmetic procedure and business courses have verifiable CPD points approved.