Category Archives: Cosmetic Business

Learn to develop a cosmetic medical business from home

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“Simple Steps to Building Successful Cosmetic Practices” written by Yasmin Khan is the only comprehensive guide to the cosmetic business. This manual also has been approved with verifiable CPD points. The guide includes patent/client management, developing a team, clinic processes, marketing and promotion.

The author also provides attendees of the our botox training course with a clinic development guide by web seminar. This compliments many of the subjects covered in “Simple Steps”.

When purchasing a copy of this book direct from KT Training you will receive a complimentary invitation to the live online seminar hosted by Yasmin Khan the author.

It is now very easy to learn start and develop a medical aesthetics clinic from home with these resources.

Call 01793 323786 to order “Simple Steps” and pay by credit card or email [email protected] with your contact details and we will call back to complete the order.

Your invitation to the free cosmetic business web seminar will be sent by email.

Price per single copy £25 plus £2 P&P.

The interactive web seminars are held frequently throughout the year. KT Training have a wide range of educational resources for cosmetic business owners and medical professionals. Therefor we can offer the best solutions in cosmetic training and developing a cosmetic business.

Cosmetic Business, Guide to Aesthetic Medicine, Botox Training Course

Creating a Cosmetic Business-Planning

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Creating a Cosmetic Business

Reality business shows such as Dragon Den and the Apprentice have gained a large fan base due to the entertainment factor. However there is a stronger message being presented by both Lord Sugar and the Dragons to candidates who are asking for investment in their businesses. The message is you need to have a defined, clear business plan and strategy before any entrepreneur will invest in your business, regardless of your education and professional background. It does not matter if you have achieved success in another business since what is important is you have a thorough plan for the proposed business. A good plan will summarize the business concept and provide quantitative data to justify the business concept. The quantitative data is mandatory to show demand for the proposed service or product. The plan needs to provide detail instructions on how the business will achieve its financial objectives for year 1 and a strategic plan for the next five years since very few entrepreneurs wants to give money to a new business which might fail in year two. The candidate Neil from the apprentice performed excellent winning every task as project manager, however when asked for his business plan, he failed miserably. He had an idea but did not engage in market research to identify if the business idea was credible.

Apprentice Cosmetic Business Plan

On a good note, Leah who trained with KT Training and who is known for its business training to doctors, did have a business plan. She identified that the market was growing and she also identified that the return on investment was far greater than selling cupcakes on line. Well done Lea!!!! In a previous apprentice show there was a surgeon who did not make it through and similar to Neil, he felt he could make any business a success. Lord Sugar felt differently.

Banks, venture capitalists and entrepreneurs are looking for young entrepreneurs wanting funds to develop businesses in growth industries. Medical aesthetics is the fastest growing industry in the world and many doctors have the ability to raise funds from the private financial market however it is not your doctor credentials that will sell your business idea but your very comprehensive business plan showing you know how to manage the business for long term success.

Creating a Cosmetic Business Plan for Doctors

If you have a business idea, wish to assess the market demand and to create a comprehensive business plan, you can contact KT Solutions at [email protected] or call us on 01793 323786 to speak to a business consultant.
Yasmin is the author of Simple Steps to Building Successful Cosmetic Practices and a Consultant for KT Solutions.

Medical Aesthetics

Dr. Leah Totton; a Doctor with a Plan!

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Regardless of looks, youth or position, Dr Leah Totton has caught the attention of the producers of the Apprentice, and Lord Sugar himself! How did she do it? One of the most importance aspects of her success is that she took the time to make a business plan. Say what you want about reality television, but business plans and strategy are necessary in any type of business venture; including Medical Aesthetics.

The Medical Aesthetics Business

The business element of medical aesthetics is hard for medical practitioners to get their head around because for the most part, they have never had to attract customers. If someone needs an operation, or a root canal, they are not going to wait for a practitioner to be nice to them before they get the procedure. We take for granted the fact that customers come to us without us planning for it. Furthermore, after we print out some business cards, leaflets, and get our friend to make us a website, we think our work is done! Hello pound signs, thanks for coming. Relax and stay a while. Unfortunately for us, the medical aesthetics industry doesn’t work that way.

Have you ever wondered why the Dragons on Dragon’s Den never seem that interested in Hair or Beauty Salons? It is the same reason why you see generic Hair and Beauty Salons appear and disappear, only to reappear on your local high street year in and year out. The salons are selling a service that is similar to others, and they have not done any strategic planning to ensure that customers stick with them and don’t move to a competitor.

Now think of the medical aesthetics industry. It has been around since the days of cellular and yet it doesn’t have any long lasting global brand names. You have to respect Dr. Leah Totton. She may be young, and new to the industry, but she has realized the importance of a sound business plan and even if it may not be perfect yet, she is aligning herself with people that can help her.

In closing, individuals within and on the fringes of this industry are rightfully concerned with the ethics of it. Dr. Totton was trained by KT Training and they have been preaching that one of the best ways to raise the standard within the industry is to give the customer a level of service and quality to expect of all practitioners. The only way to do that is to grow business in a planned and structured way. Dr. Leah Totton is prepared to do it, are you ready to compete with her?

Non Surgical Treatments and Non Medical Practitioner

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BBC News Royal College of Surgeons and Cosmetic Treatment Guidelines

In a recent BBC news report The Royal College of Surgeons issued guidelines for non surgical/medical aesthetics treatments. These are guidelines for surgeons and not industry regulations. The non surgical industry is still unregulated in the UK although many medical professionals such as doctors, dentists and nurses will have strict guidelines when providing these elective treatments and some organisations are looking at re-validation and assessment for medical professionals who provide non surgical cosmetic treatments to ensure best practice and patient safety.

Medical professionals also need to update their skills and knowledge with CPD or CME approved courses.

Medical or Aesthetic

Is it medicine or cosmetic/aesthetic and who should provide non surgical/cosmetic treatments/aesthetic medicine/medical aesthetics?

as you see from above the medical aesthetics industry has multiple definitions and descriptions depending on who you talk to.

Is it cosmetic or medical?

If you ask the HMRC they will tell you that botulinum toxins for cosmetic treatments and training are cosmetic and beauty associated not medical which I can see their point it is an elective not essential treatment and cosmetic treatments are vatable and medical treatments are not.

If you speak to most training companies they will only train doctors, dentists and nurses to administer these treatments as you need to be a medical professional to ensure best practice and the skills to deal with adverse reactions.

The products used are medical devices or prescription only medicines, dermal fillers are injectable medical devices and botulinum toxins are prescription only medicines which have strict guidelines when sourcing the products and administering the treatments plus they are only distributed by select pharmacies and distributors.

Indemnity insurance is a legal requirement for any individual who provides these treatments.

So we do have some level of self regulation by many of the established medical aesthetics service providers and this has been instrumental in the improved public perception of medical aesthetics over the past few years.

Medical Aesthetics and Non Medical Practitioners

We receive many calls from beauty therapists and other non medical specialists who wish to attend our botox training and dermal filler courses, KT Training do not provide botox training, or any non surgical courses to non medicals and some of the reasons for this are mentioned previously. We still hear stories of people with no medical background providing these treatments.

There are courses available for beauty therapists (subject to completion of pre training criteria and insurance approval) who are NVQ3 and these include superficial chemical peels, Laser hair removal training and derma roller courses.

How do non medicals get insured, source the products, and are consumers happy with the treatments provided and how do they deal with any complications associated with injectables?

Will industry regulations change this?

Some of the organisations that regulate medical professionals and medical treatments include the GMC guideline for cosmetic doctors, GDC guidelines for cosmetic dentists, NMC guidance for cosmetic nurses, Care Quality Commission, EU Non Surgical Regulations updates, MRHA, DoH and IHAS(IHAS voluntary register for cosmetic treatment providers).

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Growing your Salon Medical Business

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Cosmetic Business Models for Medical Professionals in Aesthetics Medicine

1:
Working in a Spa or Salon

One of the popular options on completion of medical aesthetics training for Doctors and Nurses and some Dentists when starting a cosmetic clinic is to provide treatments in a Spa or Salon.

Medical Aesthetics CoursesOur KT Marketing department provides a variety of marketing concepts to assist our clinicians to run successful businesses in a salon or spa environment. Our Spa and Salon Proposal which is provided to all candidates for free is a well written business proposal which outlines how the salon and the clinician will work together. Within the proposal is a clear outline of the value added services the medical aesthetics clinician will provide to help generate new business and to increase uptake of non surgical procedures. We also provide call to action visuals which can be played on the internal TV system to showcase the services provided in the non surgical division. A well written proposal accompanied with a solid business plan will get you noticed by the important business owners who do not want fly by night operators treating their clients.

Yasmin will be posting more information about this topic in future posts for instant updates subscribe to the Yasmin Khan Developing a Successful Cosmetic Business Plan blog.

When attending a foundation botox training and dermal filler course with KT Training you will receive a Free Starting a Cosmetic Practice Course.The KT Training Cosmetic Business Course has verifiable CPD points approved.